Creating A Better Business

Posted on: 6 October 2017

Mobile app development is a very competitive industry and can be very lucrative as well. However, those who are looking to enter into this industry make common mistakes that can reduce the chances for success. Before you even write a line of code, you will need to avoid these mistakes.

Not Knowing Your Market

The most important consideration is the audience that you are building your app for. You will ultimately need to focus on an app that other people want. You may find it not worth it to develop an app for a very small demographic. Also, you should avoid trying to create an app for everyone. Some apps may have a target demographic who wants as much customization as possible. For instance, an automation software program may need further customization to perform the unique tasks. Other users may not be tech-savvy and may need an app that is very intuitive.

Building A Suite

One of the most common mistakes is to try  to develop a suite of features. This is an app that tries to be too many things at once. Users are more likely to try an app that has a limited scope, especially when purchasing an app from a new developer. For example, a user may prefer an app that allows him or her to transform a smartphone into a scanner rather than an app that also offers printing services. Also, if an app comes with too many features, this can be confusing to users. Also, the more features that are fit into a single app, the more likely that one of these features will not work. It's an especially bad idea to fill an app with features that users will never use and that simply do not work in most cases. 

Building An App For The Wrong Platform

Be careful when choosing the platform you intend to develop your app for. While iOS is the most common OS for users in the U.S., Android is the most common platform for international users. Then, the main focus should be on developing for the app of your choice. You can choose to develop an app for multiple platforms, but do not try to force the design conventions of one platform onto another one. For instance, if you are developing for Android after creating an app for iOS, do not use static tabs. Also, it is usually unnecessary to include a splash screen. 

For more help developing your app, check out courses like G Suite App Maker Training.